Our Story

"I want a party, not a funeral."

It’s a common sentiment Kelly Roberts heard over the years while leading Roberts Family Funeral Home in Forest Lake, Minnesota.

In his work, Kelly was inspired to overhaul the dusty rituals of the funeral industry — rejecting the notion that families must be boxed into a sad, rigid, and traditional service because there’s no other choice. Kelly and his team launched SendOff to offer a unique and uplifting way of curating authentic, highly personalized memorial events, while still bringing peace and healing to family and friends.

SendOff is a licensed funeral provider serving families living in the Twin Cities metro area and beyond.

Our Mission

SendOff wasn’t our idea — it was humanity’s.

For 20 years, we’ve heard the desire for more—more joy, more story, more soul in our farewells. People want to celebrate life, not just mourn death. They want laughter, memories, meaning. They want to find joy in the midst of grief.

So, we listened. We reimagined the way we say goodbye.

At SendOff, we’re breaking the mold. We’re creating a new way to honor life, one that embraces the spirit, energy, and beauty of the person we loved.

Join us in leaving the old ways behind. It’s time to open the door to something new.

Our Story

At SendOff, we believe funerals should evolve just as weddings have—reflecting the individuality and diverse needs of each person. We’ve seen how deeply personal, customized celebrations are increasingly sought for life’s milestones, and we firmly believe the same approach should be embraced when honoring those who have passed.

Our team is dedicated to reshaping funeral practices to meet the unique needs of today’s families. We understand that every life is different, and the rituals surrounding death should reflect that person’s story, values, and wishes. Whether through intimate ceremonies or larger memorials, we create services that honor the deceased and empower the bereaved to grieve authentically.

While we embrace the flexibility of today’s world, we also respect tradition. We incorporate meaningful rituals—like eulogies, music, and symbolic gestures—but adapt them to feel relevant and personal for each family.
We’re here to support you throughout the entire journey, offering comfort, closure, and lasting memories, while fostering a sense of community. At SendOff, we honor life, cherish memories, and walk with you every step of the way.

Fully Licensed Funeral Provider - Your Trusted Support

At SendOff, we are a fully licensed funeral provider, here to support you with the expertise and care you need—every step of the way.

Whether you’re planning ahead or facing an immediate need, we are your first call. From the moment a death occurs, we’ll assist with everything—from transferring your loved one to filing paperwork, providing bodily care, and handling all necessary arrangements. We make sure every detail is taken care of, so you can focus on honoring the life you loved.

With SendOff, you get peace of mind and the expertise you deserve—today, tomorrow, and whenever you need us most.
We are available 24/7 for immediate death care services. If a death has occurred, call us at 612-236-0141.

What is a SendOff?

A SendOff is a non-traditional funeral, memorial, or celebration of life service. We work with families to incorporate details that fully capture the unique spirit and personality of the life being celebrated. Think Lakeside Memorial, One Last Round at your favorite golf course, or Casino Night with Cocktails. Elegant or more edgy, the options are endless — and the SendOff team has the creativity, connections, and resources to bring your vision to life.

SendHope: Our Commitment to Community

Our mission is far more than being a life celebration provider. We believe in supporting solutions to better our communities. With that in mind, we developed SendHope, our give-back initiative with local nonprofit partners.

Being a funeral provider, we see the heartbreak in loss of a loved one to mental health or cancer. Therefore, on behalf of each family served, SendOff makes a financial gift to one of these nonprofit partners to Children’s Cancer Research Fund or Sophie’s Squad.