About SendOff
“I want a party,
not a funeral.”
It’s a common sentiment Kelly Roberts heard over the years while leading Roberts Family Funeral Home in Forest Lake, Minnesota.
In his work, Kelly was inspired to overhaul the dusty rituals of the funeral industry — rejecting the notion that families must be boxed into a sad, rigid, and traditional service because there’s no other choice. Kelly and his team launched SendOff to offer a unique and uplifting way of curating authentic, highly personalized memorial events, while still bringing peace and healing to family and friends.
SendOff is a licensed funeral provider serving families living in the Twin Cities metro area and beyond.
Meet the Team
We’re a group of experienced funeral and event professionals who believe that each life should be celebrated in a meaningful, uplifting, and personal way.
What Is a SendOff?
A SendOff is a non-traditional funeral, memorial, or celebration of life service. We work with families to incorporate details that fully capture the unique spirit and personality of the life being celebrated. Think Lakeside Memorial, One Last Round at your favorite golf course, or Casino Night with Cocktails. Elegant or more edgy, the options are endless — and the SendOff team has the creativity, connections, and resources to bring your vision to life.
What it’s like to work with SendOff
After Cheryl Hauser's diagnosis of Alzheimer's disease, she started planning her end-of-life arrangements. Her daughters Sarah and Wendy sat down with us to talk about the value in pre-planning their mother's unique celebration of life, discuss their experience in working with the SendOff team, and more.
SendHope: Our Commitment to Community
Our mission is far more than being a life celebration provider. We believe in supporting solutions to better our communities. With that in mind, we developed SendHope, our give-back initiative with local nonprofit partners.
Being a funeral provider, we see the heartbreak in loss of a loved one to mental health or cancer. Therefore, on behalf of each family served, SendOff makes a financial gift to one of these nonprofit partners to Children’s Cancer Research Fund or Sophie’s Squad.
Let’s Create Something Beautiful